Candy Crush Launch

The launch of the latest release in the hugely popular Candy Crush series featured massive projected gameplay on a Manhattan office tower. GMV supported the event with dynamic lighting accents, as well as lighting for the red carpet, activations, and game play stage. A little rain on the show day didn’t slow us down as we had smartly specified waterproof fixtures for the exterior application. Event produced by Michelle Collins for M&C Saatchi USA.